Top Secret – Who Are You Writing For?

Top Secret – Who Are You Writing For?

The answer is your audience – and the best advice is to write to a single reader.  John Steinbeck did. How on earth do I do that?  The answer is demographics.  Really, do I want to do that?  Turns out, it’s not as difficult as I first thought, and now,...
Energised Writing

Energised Writing

‘I write because I don’t know what I think until I read what I say.’  Flannery O’Connor Creative writing is like a childhood frolic in a many-hued, leaf-strewn park or high-stepping alongside Gene Kelly in ‘Dancing in the Rain’. It...